li444 Privacy Policy –
How We Protect Your Data

Last Updated: 1 January 2026

1. Introduction and Scope

This Privacy Policy describes how li444 ("we", "us", or "our") collects, uses, stores, shares, and protects personal information about individuals ("you" or "Player") who access or use the li444 platform available at https://li444.io, including all associated betting, gaming, payment, and support services.

This Policy applies to all personal data collected through the li444 website, mobile-optimised interface, customer support channels, and any other interaction you have with li444 as a registered or prospective player. It should be read alongside our Terms & Conditions and our Responsible Gaming policy, both of which are incorporated by reference.

By registering an account on li444, making a deposit, placing a bet, or otherwise using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein.

2. Data Controller Information

li444 acts as the data controller in respect of the personal data it collects from players who use the li444 platform. As data controller, li444 determines the purposes and means of processing your personal data in accordance with this Privacy Policy.

If you have questions, concerns, or requests relating to the way your personal data is handled, please contact our data team using the contact details provided in Section 14 of this Policy. All data-related correspondence should be directed to [email protected] with the subject line "Data Privacy Request".

3. Personal Data We Collect

li444 collects personal data from players in a number of ways, including directly from you during registration and account management, automatically when you use the platform, and from trusted third-party sources such as payment processors and identity verification providers. The categories of personal data we collect include:

Category	Examples	Collected When
Identity Data	Full name, date of birth, national ID number, passport number	Registration, KYC verification
Contact Data	Email address, mobile phone number, city and district of residence	Registration, account updates
Financial Data	bKash/Nagad/Rocket mobile wallet number, bank account details, transaction history	Deposits, withdrawals, payment verification
Technical Data	IP address, device type, browser type and version, operating system, session tokens	Automatically on platform access
Usage Data	Pages visited, games played, bets placed, session duration, click paths	Automatically during platform use
Communications Data	Live chat transcripts, support email content, feedback submissions	When contacting support
Marketing Preferences	Opt-in/opt-out status for promotional emails and SMS notifications	Registration, account settings updates

3.1 Data You Provide Directly. When you register for a li444 account, you provide your name, date of birth, email address, and mobile number. If you proceed to deposit funds, you will provide payment method details. During the identity verification (KYC) process, you will provide copies of identity documents such as your National Identity Card or passport.

3.2 Data Collected Automatically. When you access the li444 platform, we automatically collect technical and usage data including your IP address, device identifiers, browser type, and your activity on the platform. This data is collected via server logs, cookies, and similar tracking technologies as described in Section 7.

3.3 Data from Third Parties. li444 may receive personal data from third-party identity verification services, payment processors (including bKash, Nagad, Rocket, and Upay), fraud prevention partners, and publicly available sources where necessary to verify your identity or comply with our legal obligations.

4. How We Use Your Personal Data

li444 uses personal data for the following purposes, each of which has a corresponding legal basis described in Section 5:

• Account Creation and Management: To register your account, verify your identity and age (21+ requirement), maintain your account settings, and communicate account-related information to you.
• Service Delivery: To process deposits and withdrawals via bKash, Nagad, Rocket, and other supported payment methods; to provide access to sports betting, live casino, slots, and all other li444 services.
• Security and Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, money laundering, bonus abuse, and other prohibited activities. li444 employs automated risk-scoring tools that use technical and behavioural data to flag suspicious activity.
• Responsible Gaming: To monitor betting patterns and identify players who may be experiencing gambling-related harm, enabling our team to offer support tools such as deposit limits, session controls, and self-exclusion.
• Legal and Regulatory Compliance: To comply with applicable anti-money laundering (AML) requirements, know-your-customer (KYC) obligations, and any other legal duties to which li444 is subject.
• Platform Improvement: To analyse aggregated usage data, identify bugs, test new features, and improve the overall li444 experience for players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and elsewhere in Bangladesh.
• Marketing Communications: To send you promotional offers, bonus notifications, cricket betting updates (BPL, IPL, T20, international fixtures), and seasonal promotions — but only where you have opted in to receive such communications.
• Customer Support: To respond to your queries, process complaints, and maintain records of our communications with you for quality assurance purposes.

5. Legal Basis for Processing

li444 processes personal data only where a valid legal basis exists. The legal bases we rely on are as follows:

• Contractual Necessity: Processing required to perform our contract with you — including account management, bet processing, payment handling, and customer support — is carried out on the basis that it is necessary to fulfil our contractual obligations to you.
• Legal Obligation: Processing required to comply with applicable laws, including AML regulations, KYC requirements, and any lawful regulatory requests, is carried out on the basis of legal obligation.
• Legitimate Interests: Processing carried out for fraud prevention, platform security, responsible gaming monitoring, and internal analytics is based on li444's legitimate interests, provided these are not overridden by your rights and freedoms.
• Consent: Processing for marketing communications and non-essential analytics cookies is based on your freely given, specific, and informed consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6. Data Sharing and Third Parties

6.1 Service Providers. li444 shares personal data with carefully selected third-party service providers who process data on our behalf. These include payment processors (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank), identity verification providers, fraud detection services, cloud hosting providers, and customer support platform operators. All service providers are required to process data only in accordance with li444's instructions and to maintain appropriate security standards.

6.2 Game Content Providers. li444's casino and slots platform is powered by content from third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers may receive limited technical data (such as session tokens and game outcome data) as part of normal game operation. They do not receive your full identity or financial data.

6.3 Legal and Regulatory Disclosure. li444 may disclose personal data to law enforcement agencies, regulatory authorities, courts, or other public bodies where required by law or where li444 has a good-faith belief that disclosure is necessary to prevent fraud, money laundering, or harm to any person.

6.4 Business Transfers. In the event of a merger, acquisition, or sale of all or part of li444's business, personal data held by li444 may be transferred to the acquiring entity. You will be notified of any such transfer that materially affects your rights under this Privacy Policy.

6.5 No Sale of Data. li444 does not sell, rent, lease, or otherwise transfer your personal data to third parties for their own marketing or commercial purposes. Any sharing of data is limited to what is strictly necessary for the purposes described in this Policy.

7. Cookies and Tracking Technologies

7.1 What Are Cookies. Cookies are small text files placed on your device when you access a website. They allow the website to recognise your device on subsequent visits and to store information about your preferences and activity. li444 uses both first-party cookies (set by li444 directly) and third-party cookies (set by our analytics and fraud prevention partners).

7.2 Types of Cookies We Use.

Cookie Type	Purpose	Can Be Disabled?
Essential	Maintain your login session, process transactions, prevent cross-site request forgery	No — required for platform function
Functional	Remember your language and display preferences, pre-fill returning user data	Yes — disabling may reduce convenience
Analytics	Track page views, session duration, and navigation paths to improve the platform	Yes — opt out via account settings
Fraud Prevention	Detect bots, unusual login patterns, and fraudulent account activity	No — required for security

7.3 Managing Cookies. You can manage non-essential cookies via your browser settings or through your li444 account preferences. Disabling essential or fraud-prevention cookies may prevent certain features of the platform from functioning correctly. Disabling analytics cookies will not affect your ability to use the platform but will limit our ability to identify and fix issues.

8. Data Retention

8.1 Retention Periods. li444 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. The table below sets out our standard retention periods for each category of data:

Data Category	Standard Retention Period
Account registration data	Duration of account + 5 years after account closure
Transaction and financial records	7 years from the date of transaction
Identity verification documents	5 years from account closure or last transaction
Betting and gaming history	5 years from the date of the bet or game session
Customer support communications	3 years from the date of the last communication
Technical and usage data (logs)	12 months on a rolling basis
Marketing consent records	Until consent is withdrawn + 1 year

8.2 Deletion. When retention periods expire, personal data is securely deleted or anonymised so that it can no longer be linked to an individual player. Where data has been anonymised, it may be retained for longer periods for statistical and analytical purposes without restriction.

9. Data Security

9.1 Technical Safeguards. li444 implements and maintains industry-standard technical security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include 256-bit SSL/TLS encryption for all data in transit, encrypted storage for sensitive data at rest, firewall protection, intrusion detection systems, and regular third-party security audits.

9.2 Organisational Safeguards. Access to personal data within li444 is restricted on a strict need-to-know basis. All staff and contractors who handle personal data are subject to confidentiality obligations and receive regular data protection training. li444 maintains documented data breach response procedures and will notify affected players and relevant authorities in the event of a confirmed breach that poses a risk to your rights.

9.3 Payment Security. li444 does not store full payment credentials (including bKash wallet PINs, Nagad account passwords, or bank account passwords) on its servers at any time. Payment processing is handled directly by your chosen payment provider. li444 retains only transaction reference numbers and amounts necessary for reconciliation and dispute resolution.

9.4 Your Responsibilities. You are responsible for maintaining the security of your li444 account credentials. Use a strong, unique password and do not share it with any third party. li444 will never ask for your password via email, live chat, or phone. If you suspect that your account has been accessed without your authorisation, contact support immediately at [email protected].

10. Your Data Rights

Subject to applicable law, you have the following rights in relation to the personal data li444 holds about you:

• Right of Access: You have the right to request a copy of the personal data li444 holds about you, along with information about how it is being used. Requests are fulfilled within 30 days.
• Right to Rectification: If any personal data li444 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. You may also update certain data directly via your account profile.
• Right to Erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent, or where you object to processing based on legitimate interests and li444 has no overriding grounds to continue. Note that li444 may be required by law to retain certain data for regulatory purposes even after an erasure request.
• Right to Restriction: You may request that li444 restricts the processing of your personal data in certain circumstances — for example, while a rectification request is being resolved.
• Right to Data Portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you may request a machine-readable copy of the personal data you have provided to li444.
• Right to Object: You have the right to object to processing based on legitimate interests, including profiling for responsible gaming monitoring. li444 will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on consent (e.g., marketing communications, non-essential analytics cookies), you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact us at [email protected] with the subject line "Data Rights Request". We may need to verify your identity before processing your request. We will respond within 30 days; if more time is needed in complex cases, we will notify you of the extension and the reason for it.

11. Children and Minors

11.1 Age Restriction. The li444 platform is strictly intended for adults aged 21 years and above. li444 does not knowingly collect or process personal data from individuals under the age of 21. If you are under 21, you must not register for a li444 account or use any of our services.

11.2 Discovery of Underage Data. If li444 discovers that personal data has been collected from an individual who is under 21 years of age, we will take immediate steps to delete that data and close the associated account. Any deposits made by an underage player will be returned to the payment method from which they were made, following verification. If you believe that a minor has registered on li444 using false information, please contact us at [email protected] immediately.

12. International Data Transfers

12.1 Cross-Border Processing. In order to deliver the li444 platform and its associated services to players across Bangladesh, some of your personal data may be transferred to and processed in countries outside Bangladesh. This may occur, for example, when data is processed by our cloud hosting provider or by a third-party game content provider whose servers are located abroad.

12.2 Transfer Safeguards. Where personal data is transferred internationally, li444 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under this Privacy Policy. These safeguards may include contractual data protection clauses, data processing agreements, or reliance on the adequacy of the recipient country's data protection framework. If you would like more information about the specific safeguards in place for any particular transfer, please contact us using the details in Section 14.

13. Changes to This Policy

13.1 Policy Updates. li444 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or the services we offer. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered players by email or via a notice on the li444 platform.

13.2 Your Responsibility. We encourage you to review this Privacy Policy periodically to stay informed about how li444 is protecting your personal data. Your continued use of the li444 platform after any update to this Policy constitutes your acknowledgment of the revised terms.

14. Contact and Complaints

If you have any questions, concerns, or requests relating to this Privacy Policy or the way your personal data is handled by li444, please contact our data team as follows:

• Email: [email protected] (subject line: "Data Privacy Request" or "Data Rights Request")
• Live Chat: Available 24/7 via the li444 platform
• Response Time: We aim to acknowledge all privacy-related enquiries within 2 business days and provide a full response within 30 days.
• Support Hours: 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6)

14.1 Complaints. If you are not satisfied with our response to a privacy-related concern, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction. li444 will cooperate fully with any such investigation and will not take any retaliatory action against a player who exercises their right to complain.